Evaluation Q.5

How did you attract/ address your audience?

The way in which I did attract/address my audience was look at other professional magazines which we’re R&B magazines; however I also incorporated feedback I received from my audience research.

This is one example of a professional magazine I looked at. It is from the magazine XXL; things I looked were the use of the photography, language techniques and layout design.

The artists are in focus and are looking directly at the camera, so I took this idea and used it for my own front cover. Also in terms of language techniques, there aren’t much sell lines with long descriptions as it allows us to focus on the main image itself so I decided to illustrate this idea with my front cover.

 Besides from looking at other professional magazines for ideas and inspiration, I went back to my audience research to gain some ideas.  Most  of responses were from younger demographic of 16-25 so I had to make sure that the type of language could be relatable to them and they would find the articles and sell lines intriguing. In terms of colours, responses varied, some wanted dark colours whereas some thought a bright colour would look best so I tried my best to illustrate this within my media products. Costumes was something I did take into consideration and most of my responses showed that edgy, street clothing is what helped to represent R&B so I made my made my models wear these.